Economics and Rentals
- on 02.13.09
- Crystal Coast, For Rental Owners
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I’m sure by now everyone has heard we are in the midst of a global economic slowdown. That’s not hard to figure out. Just look at the unemployment figures from the last few months. It’s downright scary. But those of you that are brave enough to weather the economic storm and rent your property by owner need not fear.
Why? The people that rented vacation rentals last year most likely have the disposable income to rent them again this year. Granted, you may not be fully booked yet for the upcoming vacation season.
Over the last few years in this business I’ve noticed that with online booking so prevalent, folks tend to book later in the year. I mean why wouldn’t renters hold onto their cash until they absolutely need to hand it over to pay for their rental?
Considering they can wait until a few weeks before their vacation to actually book and confirm their reservation, it should be no surprise that bookings remain mainly flat for most of the year. That is until the warm weather hits and kids are out of school. Then the reality of their upcoming vacation hits them and they start looking for the perfect beach rental.
So hold your horses, don’t panic, and remember the rental season will be here soon enough. Over the last few years of following this industry, I’ve heard from countless rental owners that thought they were doomed because their property has not been completely booked by February or March.
Well times have changed. We’re in the digital era now and things can move pretty quickly. Add in the fact that we’re possibly in the middle of the worst economic slump in twenty years and folks prefer to hang onto cash as long as possible and it’s no wonder rentals come in later than in years past.
If I’m heading to Emerald Isle for vacation, why would I fork over half a month’s income to book my rental when I can hang onto it for a couple more months?

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